Carlos Hellín:“ Due to the lack of knowledge it is not given enough attention to the nautical world

Even though the balearic nautical sector is an industry well positioned and an international reference, to the majority of the society it is something very unknown. It could look like that there is not so much to talk about during the winter as many events happen in the summer, but it is not like this. In reality the Balearic nautical sector goes far and beyond, it is one of the principal motors in the Balearic Islands.

So, why does the media not inform about the highlights of the industry like the hotel industry does? just as an example, or, why are they not on the first page of the news the sailors that have traveled around the world collecting trophies and big successes? Why does it not explain on the online news the wide offers of leisure that the sea can provide?

With the excuse of the tenth anniversary of the project of Nautimedia Communication, the responsible Carlos Hellín, for the first time will be on set with the microphones of Passion for the Sea to explain that finally the media is starting to inform about the sector “the rhythm is starting to flow, slowly but steadily, not because of the lack of interest but of the lack of knowledge”. 

That is when the project of specialized nautical communication began, which now is called Nautimedia Communication. “I decided to leave my work at the autonomic television and build an audiovisual production company specified in the nautical world as I saw that everything was not covered” the responsible for Nautimedia remembers of its’ kick-off.

In 2003 the producer RecBlau audiovisuals is created and at the same time the tv and radio program of Passion for the Sea, which have grown and transformed in to a news website, where it informs daily about what is going on in the balearic nautical sector and any other success or activity related to the sea. “Passion for the sea has to be a reflection of what is going on in the balearic nautical society, adding a smile to the sea. For that reason, we make content with care and with another vision” says Hellín. 

After many years working with companies of the sector, sporty harbors, marinas and nautical clubs, offering professional photography and video services, in 2020, in full pandemic, Hellín decided that he had to offer something else or reinvent the company. “We were making an important job with the audiovisual producer and creating a radio television project (Passion for the Sea), but we realized that there was a business that we could excel in which was to give a service of communication, that is where Nautimedia comes to mind” he explains.

Nautimedia is a communication agency that offers to companies a balearic nautical service of image, web design, social media management, graphic design, text drafting and broadcasting news… services that are managed by a professional and specialized team.

All of this evolution was celebrated this past weekend at a party as a commemoration of the tenth anniversary. An event that took place on the yacht “Falcao Uno” and even though of the limited space, there were invited more than a hundred people representing the nautical sector of the Balearic islands and also responsible for the departments of communication of the companies that have given the project a chance. “ What is done had to be done, it is an honor to the courage and the best way possible” acknowledges the responsible of the project Nautimedia, he was pleased with the event but “I would have liked thousands of more people but I had a limited capacity. When the project turns 15 years old we will see what madness comes up” he adds.