Iberostar and the Princess Sofia Trophy reaffirm their commitment to sport and sustainability

The Mallorcan hotel group is once again the main sponsor of the Trofeo Princesa Sofía for the 53rd edition of the regatta, which will make the Bay of Palma the world center of Olympic sailing from the 29th of March to the 6th of April.

The classic Mallorcan regatta will bring together in its 53rd edition more than 800 boats and 1,100 sailors from 75 countries in the Bay of Palma, including all the contenders for Olympic glory at the Paris 2024 Games. The best will be on the Sofia, and Iberostar's collaboration allows the organization to provide them with the best service.

"Iberostar is an essential figure in the Trofeo Princesa Sofia Mallorca," explains Ferrán Muniesa, technical director of the event. "Its incorporation in 2015 as title sponsor was a turning point in the Sofia's trajectory, and its unconditional support has allowed us to consolidate it among the most important Olympic sailing regattas in the world. The fact that it continues to be part of our family is good news not only for the regatta, but also for the entire competitive sailing sector".

Regatta and hotel group enjoy a natural relationship. According to Muniesa: "Iberostar and Sofia have in common their Mallorcan origins, their promotion of sport and their unconditional commitment to the sea and sustainability. These shared values facilitate collaboration, help us communicate the message of environmental respect and bring credibility to our project".

In 2017, the Iberostar Group created the Wave of Change movement as a reflection of a responsible and positive tourism model that cares for people and the environment surrounding its hotels. As part of its commitment, it promotes an ambitious roadmap that today reaches all areas of the hotel group's management. Amongst its objectives are the care of the marine ecosystems near its hotels and the gradual reduction of its carbon footprint until reaching zero emissions in 2030, a commitment that is 20 years ahead of the target set by the tourism industry.

In this regard, Muniesa recalls that "the Sofia has just received the certificate of Recognition of the Calculation and Compensation of the Carbon Footprint of its 2023 edition, which fits with the values of the Iberostar Group. From the event we will continue to take steps along this path, and knowing that we have the support of Iberostar allows us to move forward faster and for the message to reach a wider audience".